the.com/swatch
Switzerland's answer to Japan: cheap plastic watches that saved an entire industry from extinction.
name originShort for second watch, not Swiss watch
saved swissRescued Swiss watchmaking from 1980s quartz collapse
few partsJust 51 components, half a normal watch
spawned smartSwatch later co-launched the Swatch Group empire
art objectsLimited editions by Keith Haring fetch fortunes