the.com/stoke

means To build up a fire or feed excitement/energy until it burns brighter — literally stirring coals, figuratively hyping someone up.

from From Dutch 'stoken,' meaning to stoke a fire or furnace — itself tied to 'stok,' stick, the thing you'd poke into coals to keep them burning. It entered English through the furnace-rooms of ships and factories, where a 'stoker' was the laborer shoveling coal to keep the engine alive. The leap from literal fire to figurative fire — stoking a rivalry, stoking excitement, stoking the hype — came later, once people noticed that feeding passion works a lot like feeding flames.