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the hat so iconic that 'cowboy' is just its résumé

means A wide-brimmed, high-crowned felt hat of the kind associated with American cowboys and the Old West.

from Not from any ancient root but from a man: John B. Stetson, the American hatmaker who in the 1860s designed his 'Boss of the Plains' hat. It sold so well across the frontier that his surname became the everyday word for the style — a brand name worn so often it slipped quietly into the dictionary.

origin
Invented by a Philadelphia man, not a cowboy
first model
Named 'Boss of the Plains' in 1865
water trick
Felt brim doubled as a portable drinking cup
price flex
Premium versions cost thousands, made of beaver
sales peak
Made over two million hats yearly by 1900s
for instance

stetson university — private university in deland, florida, founded in 1883

stetson hat — western hat style originating from john b. stetson's company, established 1865

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