the.com/souwester
A hat so committed to keeping you dry it sacrificed its own dignity.
means A waterproof hat with a wide, sloping brim at the back to keep rain off the neck, worn by sailors and fishermen in foul weather.
from Short for "southwester," the name of a strong wind blowing from the southwest — the kind of gale that drives rain hard across the deck. The gear you wore to survive that wind took its name, so the hat is essentially named after the weather it fights. The same shortening turns up in nautical talk where "sou'" stands in for "south" in compass winds like sou'easter.
- long back
- Rear brim juts out to shield the neck
- oilskin roots
- Originally waterproofed with linseed oil and tar
- name origin
- Named for the storm-bringing southwest winds it defies
- sailor staple
- Worn by fishermen long before modern rain gear
- yellow icon
- The fish-stick mascot look is no accident
souwester hat — waterproof oilskin hat worn by fishermen and sailors since the 1800s, still manufactured by brands like helly hansen
souwester storm 1953 — devastating north sea storm that killed over 2,000 people across the netherlands, england, and belgium on january 31-february 1, 1953