the.com/southwest
The airline that boards you like cattle but somehow you still forgive it for the bags.
means The direction halfway between south and west, and the compass point most of the known universe seems to use for discount air travel and dust storms alike.
from A straightforward compound of 'south' and 'west,' both ancient Germanic words for the cardinal directions — 'south' likely tracing back to a root meaning 'sun side,' 'west' to a root tied to where the sun sets. No myth needed here: English just glued two old direction-words together, the way it did with northeast, southeast, and the rest.
- no assigned seats
- boarding group decides your fate, not your ticket price
- bags fly free
- two checked bags, zero fees, practically extinct industry move
- peanuts retired
- dropped peanuts in 2018 over allergy concerns, not jokes
- point to point
- skips hub-and-spoke, flies direct routes most rivals avoid