the.com/snub

The insult of absence — power flexed by simply not showing up.

means To deliberately ignore, slight, or treat someone as unworthy of attention or respect.

from Snub comes from an Old Norse word, snubba, meaning to curse, rebuke, or chide — it entered English via Middle English 'snubben,' meaning to check or reprimand sharply. The sense shifted over time from a verbal dressing-down to the cooler, quieter cruelty we mean today: cutting someone dead not with words, but by withholding them. The word's slide from 'scold' to 'ignore' is its own small lesson in how power can speak loudest through silence.

origin
from old norse, meaning to cut short
body language
often just a turned shoulder, nothing said
social cost
hurts more than open rejection, studies show
best delivered
silently, so denial is impossible
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