the.com/snowball

Small ball of ice that monetizes gravity until it's a problem.

means A compressed ball of snow, or—more commonly used in its verb form—something small that grows larger and more consequential as it rolls along, like a plan, a lie, or a debt.

from Simple and old: 'snow' plus 'ball,' describing exactly what children have packed in their mittens for centuries. The literal noun is Old English stock, but the figurative sense — an effect that compounds and accelerates, 'snowballing' out of control — is the more interesting development, emerging from the obvious physics of the thing: push a small snowball downhill and it picks up mass, speed, and momentum with every rotation. The metaphor just borrows what gravity and snowpack do for free.

compounding
size grows by surface area, speed by momentum
finance term
borrowed to describe debt and interest, mostly unfairly
effect origin
metaphor older than the word avalanche itself
optimal packing
slightly melted snow sticks better, physics not magic
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