the.com/smut

literature's worst-kept secret and publishing's most reliable cash cow, wearing a paper bag over its head

means Indecent or obscene material, especially in writing or pictures; also, dirt, soot, or a black fungal disease of cereal crops.

from From a Germanic root meaning 'dirt' or 'stain' — related to German 'Schmutz' (filth) and the old verb 'to smut,' meaning to blacken or smudge. The literal sense came first: soot on the fingers, the sooty fungus that blackened wheat in the field. The naughty meaning is a soot-stain of the imagination — something dirty in the moral rather than literal sense — and emerged later as a figurative blackening of clean talk.

crop disease
Smut is also a fungus that blackens cereal grains
top genre
Romance outsells most other fiction genres combined
ancient roots
Pompeii's walls held explicit graffiti two millennia ago
taboo origin
Word once meant soot, dirt, or moral stain
for instance

fifty shades of grey — e.l. james novel series with 100+ million copies sold worldwide

outlander — diana gabaldon's romance series with explicit sexual content, adapted into starz tv series

beautiful bastard — christina lauren's erotic romance novel, #1 on new york times bestseller list 2013

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