the.com/smug

the look that says I know something you don't, even when it doesn't.

means Feeling or showing an irritating excess of satisfaction with oneself or one's situation.

from Smug started life looking, well, polished — it comes from Low German 'smuk,' meaning neat, trim, or pretty, a cousin of the Dutch 'smuk' (finery, ornament). In the 1500s English borrowed it as a compliment: 'smug' meant sleek, spruce, well-groomed. But there's a thin line between looking pleased with how you've turned out and being pleased with yourself, and by the 1700s the word had slid down it entirely — neat on the outside, insufferable underneath.

old norse
From smugen, meaning neat or trim
meaning drift
Once a compliment, now a slow eye-roll
body language
Lives in the half-smile and raised chin
social cost
Studies link smugness to lower likability fast
for instance

elon musk twitter takeover — billionaire's $44 billion acquisition in 2022 followed by controversial policy changes with public dismissals

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