the.com/small business
the local sanity holding an entire economy's narrative together, one invoice at a time.
means a company small enough that the owner still answers the phone, legally defined by revenue or headcount limits that vary by country and industry.
from the term formalized in the US with the Small Business Administration in 1953, built to give the little guy a fighting chance against postwar corporate consolidation.
us definitioncan mean under 500 employees or under $7.5m revenue
job creationcreated two-thirds of new us jobs since 1995
failure rateabout 20 percent close within their first year
global share90 percent of businesses worldwide are small or micro
for instance
corner bakery — the archetype: one owner, one oven, one loyal block
etsy sellers — 7.5 million shops, most run by a single person
local hardware store — outcompeted by big box yet somehow still open
family restaurant — average us restaurant employs fewer than 20 people