the.com/shoulder season

The travel sweet spot where prices drop and nobody's sweating in the photos.

means The in-between travel period — after peak season ends and before off-season begins — when a destination still has decent weather but fewer crowds and lower prices.

from Shoulder here is a metaphor: picture a graph of tourist traffic shaped like a hill, peaking in high season — the 'shoulders' are the sloping sides just before and after that peak, neither the summit nor the flat low ground. The phrase emerged in 20th-century travel and airline-industry language as pricing models got more sophisticated, needing a term for that in-between zone. It's part of a small family of English 'shoulder' metaphors (like 'shoulder of the road') where the word marks a supporting, in-between edge rather than a main or central part.

timing
Falls between peak and off-peak, usually spring or fall
pricing
Flights and hotels can drop 30 to 50 percent
tradeoff
Some attractions or weather windows may be unpredictable
origin
Named for sitting between two seasonal peaks, like a shoulder
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