the.com/shopfront
The face a business puts on before it ever says a word.
means The street-facing facade and window display of a shop — the part designed to be seen before anyone walks in.
from A plain compound: 'shop' (from Old English 'sceoppa,' a booth or stall) plus 'front,' from Latin 'frons,' meaning forehead or face. English just stuck the two together in a straightforward 19th-century way to name the thing itself — no hidden story, just a shop's face turned outward to the street.
- glass psychology
- windows sell in seconds, not minutes
- etymology
- literally just shop plus front, no shame
- retail rule
- eye-level is buy-level, always
- first impression
- people judge interiors by the exterior alone