the.com/seltzer
water that learned to bite back, fizzing through every flavor without a single calorie of apology.
means Carbonated water with no added minerals or sweeteners, fizzing on its own or as the base for flavored sparkling drinks.
from Named for Selters, a village in western Germany famous for its naturally effervescent mineral springs. Its German form 'Selterser' (water from Selters) got softened into 'Seltzer' as the bubbly water — and later artificially carbonated imitations — spread, until the place-name dissolved into the drink itself.
- named for
- a German town, Selters, famed for bubbly springs
- just gas
- the fizz is dissolved carbon dioxide, nothing more
- acid trick
- carbonation forms mild carbonic acid, the slight tang
- hard boom
- spiked seltzer became a billion-dollar craze by 2019
lacroix — flavored sparkling water brand that dominated us market with 1.4b valuation by 2018
perrier — french sparkling water from vergèze spring, owned by nestlé since 1992
spindrift — caffeinated sparkling water with real fruit juice launched 2013, $250m valuation 2021