the.com/scrunchie

the only hair tie that won't snap your ponytail off like a tiny guillotine

means A fabric-covered elastic hair tie, gathered into a soft, ruffly tube that holds a ponytail or bun gently.

from From the verb 'scrunch' — to crumple or squeeze — itself a sound-suggestive blend of 'crunch' and 'squeeze' or 'crush.' The '-ie' tacks on the cozy, diminutive ending English loves for soft little objects (cf. 'cookie,' 'beanie'). The thing itself is a late-20th-century invention; the patented version was reportedly called the 'Scunci,' but 'scrunchie' caught on because the word does what the word means: it scrunches.

inventor
Patented in 1987 by Rommy Revson, a former singer
original name
Called the Scunci, after her poodle
gentle grip
Fabric covering means less hair breakage than elastics
90s revival
Roared back via Y2K and VSCO girl trends
seinfeld feud
A whole episode argued scrunchies belong in the bedroom
for instance

goody original hair scrunchie — goody invented the modern scrunchie in 1986, patented in 1987, revolutionizing how people held their hair

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