the.com/ruse

A lie wearing a strategy's clothes, confident enough to work.

means A crafty trick or deception used to mislead someone, usually for personal advantage.

from From French 'ruse,' meaning a trick or detour, tied to the verb 'reuser' — originally used in hunting to describe a hunted animal doubling back on its tracks to throw off pursuers. The word kept that sense of evasive maneuvering as it moved from the chase into human cunning.

origin
from French ruser, meaning to dodge or retreat
hunting term
originally described a deer's zigzag escape trick
vs lie
sounds classier, does the exact same damage
key feature
requires an audience dumb enough to believe it
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