the.com/rouge

blush for people whose cheeks won't cooperate on command.

means a red or pink cosmetic powder or cream used to add color to the cheeks (or, in another life, the term for red in roulette and a stage name for certain wrestlers and villains).

from straight from French rouge, meaning simply 'red,' which descends from Latin rubeus (red, reddish) — the same deep root that gave English 'ruby,' 'rubric,' and 'russet.' French borrowed the Latin color word wholesale and English borrowed it right back, narrowing 'rouge' to mean specifically the red stuff you dab on your face rather than redness in general.

origin
french for red, obviously
before makeup
romans used wine lees to flush cheeks
victorian scandal
respectable women denied wearing it publicly
placement trick
smile first, then apply to apples of cheeks
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