the.com/rollout
The plan's debut performance, where theory meets users and often trips over its own feet.
means The official launch or staged release of a new product, system, or policy to its intended users.
from A straightforward compound of 'roll' and 'out,' evoking the image of something — a carpet, a banner, a piece of machinery — being physically unrolled or wheeled out for display. It entered industrial and military use in the mid-20th century for unveiling new aircraft and equipment, then migrated into business and tech jargon for unveiling anything new, from software updates to policies.
- origin
- Military term for unveiling new equipment
- risk
- Most rollouts die from scope, not bugs
- secret
- Good ones are boring on purpose
- tactic
- Staged rollouts exist to limit blast radius