the.com/roadmap

A promise with dates on it, mostly broken by the dates.

means A plan that lays out the big steps and rough timing for how something will get done.

from A literal road map — the paper kind you unfolded on a dashboard before GPS existed, showing routes and distances. Business and tech borrowed it in the 20th century as a metaphor: a product or project 'journey' plotted with waypoints and milestones instead of towns and highways. The literal map was honest about distance; the metaphor, less so.

origin
product term borrowed from literal road maps
function
turns guesses into quarters, confidently
reality
rewritten faster than it is read
honest version
a vision board with deadlines attached
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