the.com/rigor

The discipline of being right even when being wrong would be easier.

means Strict, exacting thoroughness — the refusal to let sloppy reasoning or shortcuts pass for truth.

from From Latin 'rigor' meaning stiffness or hardness, from the verb 'rigere,' to be stiff or numb with cold — the same root that gives us 'rigid' and 'rigor mortis.' The leap from physical stiffness to intellectual strictness makes sense: a rigorous mind is an unbending one, refusing to soften or flex when the truth gets uncomfortable.

not
rigidity dressed up as virtue
etymology
from latin for stiffness, literally
tell
shows up in the footnotes, not the slogans
cost
slower conclusions, fewer embarrassing retractions
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