the.com/resurgence

A comeback with better PR — the thing never left, you just stopped looking.

means A rising again into strength, popularity, or activity after a period of decline or dormancy.

from From Latin resurgere — 're-' (again) plus 'surgere' (to rise, the same root that gives us 'surge' and 'resurrect'). It drifted into English in the 1800s through 'resurgent,' carrying the same image all along: something sinking or submerged, then breaking the surface again.

etymology
from latin resurgere, to rise again
vs revival
revival needs a pulse check, resurgence just shows up
pattern
always preceded by someone declaring it dead
irony
usually noticed only after it peaked again
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