the.com/resale

buying something new only to sell its almost-newness for a markup.

means the act of selling a previously purchased item again, usually at a price shaped by scarcity, not shame.

from from french resaler roots via commerce, the term just means to sell again, but the modern sense exploded with sneaker culture and ticket scalping in the 2000s, when demand outran supply and the internet gave everyone a storefront.

for instance

stockxsneaker resale marketplace valued over 3.8 billion in 2021

ticketmaster resale

labubu resaleblind box figures reselling for 10x retail in 2023

jordan 1 chicagoretailed at 160 dollars, resells for thousands

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