the.com/rerun
TV's way of admitting it ran out of new things to say first.
means A previously broadcast episode or program shown again, rather than new material.
from A straightforward compound of 're-' (again) plus 'run,' which in broadcasting and racing already meant a single showing or heat. The word was literal before it got clever: a race could have a 'rerun' if the first one didn't count, and TV borrowed the exact same logic — if it's airing again, run it again. The sense narrowed to television reruns as the medium matured and began recycling its own back catalog, likely mid-20th century as broadcast schedules filled with syndicated repeats.
- origin
- term predates television, borrowed from film distribution
- summer staple
- networks filled summers with reruns before streaming existed
- economics
- cheaper to replay than to produce new episodes
- sitcom afterlife
- syndicated reruns often outearn a show's original run