the.com/reinforcement

The universe's way of saying do that again, with treats or trauma.

means Something that strengthens a behavior by making it more likely to happen again, whether it comes as a reward or a punishment.

from From French renforcer, built from re- ('again') plus enforcer ('to strengthen'), itself rooted in Latin fortis ('strong'). It entered English in military contexts — sending fresh troops to strengthen a line — before psychology borrowed it in the 20th century for behavior that gets 'strengthened' by what follows it, thanks largely to B.F. Skinner's experiments with rewards, levers, and very patient pigeons.

skinner's pigeons
learned superstitious dances for random food drops
variable ratio
unpredictable rewards hook harder than guaranteed ones
slot machines
built entirely on this, not luck
negative kind
means removing discomfort, not punishing you
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