the.com/redesign

Changing everything so users complain it's different, then changing it back in v2.

means To rebuild something's structure or appearance, usually from the ground up rather than just patching it.

from Simple carpentry of prefix and root: 're-' (again, from Latin re-) bolted onto 'design,' which traces back through French 'designer' to Latin 'designare' — to mark out, to trace a plan. So a redesign is literally a re-marking of the plan, a second drawing-up of the blueprint. The word itself has been quietly doing this since design has existed as a noun; nothing scandalous in its past, just the ordinary human habit of deciding the first draft wasn't it.

real reason
new manager wants fingerprints on something
users want
same thing, but faster, forever
cycle length
roughly 18 months, like clockwork regret
true metric
success measured by complaint volume, oddly
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