the.com/puff

the smallest unit of attitude, equally at home in pastry, smoke, and pride.

means A short, soft burst of air, breath, smoke, or steam — or, by extension, something light and inflated, whether a pastry, a bit of swollen praise, or a small expulsion of effort.

from From Old English 'pyff,' an imitative word — its very sound mimics the breath it names, the lips pursing to push out air. This makes it onomatopoeic, born from the act it describes, with cousins across the Germanic languages doing the same trick (German 'puffen,' to blow or pop). The sense of 'inflated, exaggerated praise' grew naturally: just as a puff of air swells a thing up, so flattery puffs up reputation and pride.

royal breath
powder puffs once dusted faces in 17th-century courts
chemistry
steam expanding traps air, making pastry puff
old slang
puff once meant exaggerated praise or hype
magic dragon
Puff lived by the sea in Honah Lee
blowfish move
pufferfish inflate by gulping water as defense
for instance

puff daddy — sean combs, hip-hop mogul and music producer since 1993

puff pastry — french laminated dough used in thousands of bakeries worldwide

magic dragon puff — peter, paul and mary's 1963 song about puff the magic dragon

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