the.com/produce
The one aisle in the store where honesty still has a smell.
means Fresh fruits and vegetables, or—as a verb—to bring something into existence or show it to view.
from From Latin producere, 'to lead forward' (pro- 'forward' + ducere 'to lead'). The sense split over time: the verb kept the 'bring forth' meaning, which by the 18th-19th century narrowed in grocers' usage to the fruits and vegetables a farm literally 'leads forth' or yields.
- stress shift
- noun PRO-duce, verb pro-DUCE, same Latin root
- tomato ruling
- US Supreme Court called it a vegetable in 1893
- banana trick
- stickers help scanners, not ripeness
- PLU codes
- a 9 means organic, 8 means GMO