the.com/price tag

The one number that turns desire into a decision.

means A label attached to an item showing how much money you must pay to buy it.

from A straightforward compound: 'price' (from Old French 'pris,' rooted in Latin 'pretium,' meaning value or worth) plus 'tag,' which originally meant a small hanging label or metal point on a cord, likely from a Scandinavian or Low German root for a sharp point or dangling bit. Merchants literally tied or pinned slips bearing the cost to goods, and by the 19th century 'price tag' had become the fixed term for that small paper verdict on what something is worth.

origin
before fixed tags, every price was a haggle
psychology
prices ending in 9 feel dramatically cheaper
irony
luxury brands omit tags to seem priceless
truth
the tag shows cost, never the actual value
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