the.com/price point
A number dressed up as a strategy so no one calls it just a price.
means A specific price a product is set at, usually spoken of as if it were a calculated market position rather than just a cost.
from A late-20th-century business and marketing term, built from 'price' plus 'point' in the sense of a fixed spot on a scale — the same logic as 'boiling point' or 'breaking point.' It escaped economics and retail jargon into general speech, letting anyone turn a plain number into something that sounds strategically chosen rather than simply charged.
- origin
- Retail jargon that escaped into boardrooms everywhere
- sweet spot
- Usually ends in 9, never in 0
- psychology
- Makes 499 feel nothing like 500
- red flag
- Often said right before a price hike