the.com/preorder

Paying full price today so you can be disappointed slightly earlier than everyone else.

means To pay for something before it's released or available, based only on the promise of what it will be.

from A straightforward 20th-century compound of 'pre-' (Latin for 'before') plus 'order,' the commercial sense of 'order' — a request to buy goods — dating back to the 1400s. No myth needed here: it's a plain functional word, built the same way as 'preapprove' or 'prepay,' that boomed with mail-order catalogs and later exploded with video games and gadgets, where studios learned that fans would gladly fund a product sight-unseen just to feel first in line.

origin logic
guarantees supply back when shortages were real
modern use
funds development before the game is finished
bonus bait
exclusive skin to buy unfinished trust
smart move
wait for reviews, price drops fast anyway
the.com · every word