the.com/preference
The lie you tell yourself about why you chose the one you chose.
means A greater liking for one thing over another, shown by the choices you make.
from From Latin praeferre, 'to carry in front' or 'put before' — prae ('before') plus ferre ('to carry, bear'). The same ferre gives English words like 'transfer' and 'offer.' So a preference is, at root, simply whatever you've carried to the front of the line.
- not logic
- Built from exposure, not evaluation of options.
- order bias
- First and last choices get picked most.
- revealed vs stated
- What you click beats what you claim.
- default power
- Preset options silently become preferences over time.