the.com/popup

The internet's uninvited guest, arriving precisely when you least want it.

first appearanceInvented in the mid-1990s to hide ads from a webpage
creator's regretIts inventor publicly apologized for the whole concept
blocker arms raceBrowsers now ship with them blocked by default
sneaky cousinPop-unders hide behind windows to dodge blockers
retail meaningAlso a temporary shop that vanishes within weeks
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