the.com/ply

The layer count that turns toilet paper into a luxury decision.

means A single layer or strand that, when folded, twisted, or stacked with others, builds up into something thicker — used for paper, wood, thread, or rope.

from From Old French 'plier' (to fold or bend), tracing back to Latin 'plicare' — the same root that gives us 'complicated' (folded together) and 'supple' (easily folded). The 'bend' sense also gave English the verb 'ply,' as in plying a trade or plying someone with questions — originally the idea of bending your efforts toward something, pliably.

origin
from latin plicare, to fold
shipbuilding use
plywood layers run grain crosswise for strength
verb form
also means to work steadily, as in ply a trade
marketing trick
higher ply numbers often just mean thinner sheets
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