the.com/plushness

the engineered illusion that softness is the same thing as worth.

means The quality of being luxuriously soft, thick, and richly comfortable to the touch — the state of feeling cushioned and indulgent.

from From "plush," a fabric name borrowed in the late 1500s from French "pluche," a contraction of "peluche" (shaggy cloth), which traces back through Old French "peluchier" (to pluck or pull at) to Latin "pilus" — a hair. So at its root, plushness is a thing made of many fibers raised and teased upward, a fabric standing on end. The "-ness" is the plain old English suffix that turns a quality into a noun, the same one that makes "softness" from "soft."

velvet origin
Mass velvet once cost more than a worker's yearly wage
pile depth
Carpet luxury is literally measured in fiber height
brain trick
Touch receptors equate soft pressure with safety and trust
car interiors
Plush dashboards add weight, cost, and zero performance
sound effect
Thick fabric muffles noise, faking calm before you sit
for instance

four seasons hotel dubai — 5-star resort with gold-plated bathroom fixtures and $10,000+ per night suites

rolls royce phantom — ultra-luxury automobile with hand-stitched leather interior, starting at $500,000

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