the.com/placement

Paying a brand to loiter in your favorite scene, uninvited but suspiciously well-lit.

means The act of putting something in a particular position, or arranging for someone to be positioned in a job, role, or program.

from From French 'placement,' built on 'place' — itself from Latin 'platea' meaning a broad street or open space, which traces back to Greek 'plateia' (odos), literally 'broad (way).' The word simply tracked its meaning from 'a spot' to 'the act of putting something in that spot,' picking up its modern commercial flavor — product placement, job placement — only in recent centuries.

origin
Movies used real Reese's Pieces, sales tripled in 1982
economics
Cheaper than ads, sneakier than ads
job placement
Same word, way less romantic outcome
tell
If the soda can faces camera, it paid rent
the.com · every word