the.com/perm
Chemically convincing your hair it was born curly, for three months, tops.
means A hairstyling treatment that uses chemicals to break and reshape the hair's internal bonds, giving it lasting curl or wave.
from Short for 'permanent wave,' a term coined in the early 1900s when the process was first developed — the name was a sales pitch as much as a description, since 'permanent' really just meant 'until it grows out.'
- chemistry
- breaks and reshapes disulfide bonds in hair protein
- peak era
- 1980s, when volume equaled ambition
- name origin
- short for permanent wave, which was a lie
- irony
- now people perm hair straight too