the.com/pathos

The rhetoric trick of making you cry instead of think, and winning anyway.

means The quality in speech, writing, or art that stirs pity, sorrow, or deep feeling in an audience.

from From Greek pathos, meaning 'suffering,' 'experience,' or 'emotion' — rooted in the verb paschein, 'to suffer' or 'to undergo.' Aristotle enshrined it as one of his three pillars of persuasion alongside ethos and logos, treating appeal to emotion as a legitimate partner to credibility and logic. The same Greek root gives English a whole family of feeling-words: sympathy, empathy, apathy, and pathetic all trace back to it.

origin
Greek for suffering or feeling
aristotle's trio
Pairs with ethos and logos in persuasion
risk
Overuse curdles into manipulation, not emotion
ad world
Insurance commercials run entirely on pathos
the.com · every word