the.com/pathos
The rhetoric trick of making you cry instead of think, and winning anyway.
means The quality in speech, writing, or art that stirs pity, sorrow, or deep feeling in an audience.
from From Greek pathos, meaning 'suffering,' 'experience,' or 'emotion' — rooted in the verb paschein, 'to suffer' or 'to undergo.' Aristotle enshrined it as one of his three pillars of persuasion alongside ethos and logos, treating appeal to emotion as a legitimate partner to credibility and logic. The same Greek root gives English a whole family of feeling-words: sympathy, empathy, apathy, and pathetic all trace back to it.
- origin
- Greek for suffering or feeling
- aristotle's trio
- Pairs with ethos and logos in persuasion
- risk
- Overuse curdles into manipulation, not emotion
- ad world
- Insurance commercials run entirely on pathos