the.com/paradigm

The mental map so convincing you forget it's not the territory.

means A shared model or framework of assumptions that shapes how a group sees and interprets everything within its scope.

from From Greek 'paradeigma' (pattern, example), built from 'para-' (beside) plus 'deiknynai' (to show) — literally 'something shown alongside' as a model to copy. It lived quietly as a grammar term (think verb paradigms, those tables of conjugations) until the philosopher Thomas Kuhn borrowed it in the mid-20th century to describe the entire framework of assumptions a scientific community shares — and the word escaped the classroom for good, eventually sprinting into overuse in business-speak.

origin
Greek for pattern, hijacked by philosophy of science
popularized by
Thomas Kuhn, who called science's revolutions paradigm shifts
business buzzword
now mostly means we changed something, trust us
the trap
you cannot see what your own paradigm hides
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