the.com/overhead

The cost of existing before you've made a single sale.

means The ongoing costs of running a business — rent, utilities, salaries for support staff — that keep accruing whether or not you sell anything.

from Literally spatial at first: 'over head' meant simply 'above,' describing what hangs or passes overhead. By the late 1800s, American business usage bent the word sideways — 'overhead charges' or 'overhead expenses' were costs that sat above and beyond the direct cost of making a specific product, floating over the whole operation rather than attaching to any one sale. The physical over-your-head became the financial over-everything.

rent paid
even when the store is closed
startup killer
kills more startups than bad ideas
not glamorous
nobody pitches investors on rent
airline origin
from literal overhead wires powering old factories
the.com · every word