the.com/outreach
Networking's church clothes — same ask, dressed in altruism.
means The organized effort of an institution to extend its services, information, or help to a wider group of people beyond its usual walls.
from A straightforward compound of 'out' plus 'reach' — the physical image of stretching an arm beyond where you stand. It existed literally for centuries before institutions got hold of it, turning a simple verb into the bureaucratic noun we know today: the reaching-out, repackaged as a program with a budget line.
- origin
- term born in 1950s social work, not sales
- linkedin math
- 1 reply per 100 cold messages, roughly
- tell
- if it starts with hope this finds you well, it's a pitch
- irony
- the more personalized it sounds, the more templated it is