the.com/newsfeed

An infinite scroll engineered so you never reach the bottom or your point.

means A continuously updated stream of posts, articles, or updates delivered to you in one running list, typically on a social media platform or app.

from A straightforward compound of "news" and "feed." "News" is medieval English for "new things" — literally the plural of "new." "Feed" carried a technical sense from broadcasting and wire services, where a "feed" was a continuous transmission of content piped from a source. The word "newsfeed" gained its modern life in the digital age, especially after social platforms in the 2000s adopted it for the auto-updating list of items pushed to a user — the metaphor being that you are perpetually "fed" content, much as livestock are fed without ever choosing the menu.

design goal
Bottomless by intention, not accident
algorithm bias
Outrage spreads faster than nuance
refresh trick
Pull-to-refresh mimics a slot machine
chronology dead
Order chosen by engagement, not time
first feed
Facebook launched it in 2006
for instance

facebook news feed — launched 2006, shows personalized content from friends and pages to 3 billion monthly users

twitter home timeline — core feature since 2006, displays tweets from followed accounts in reverse chronological order

reddit home feed — aggregates top posts from subscribed subreddits, ranking by upvotes and recency

tiktok for you page — algorithm-driven feed launched 2016, shows short videos to 1 billion monthly users

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