the.com/mystique
The art of being interesting by refusing to be fully known.
means An aura of mystery or fascination that surrounds a person or thing, making them seem more alluring than full disclosure would allow.
from Borrowed from French mystique, which traces back to the same root as 'mystic' and 'mystery' — Latin mysticus and Greek mystikos, tied to mystes, an initiate into secret religious rites who was sworn to keep them hidden. The word entered English in the 20th century via French intellectual and critical writing, carrying the sense of a quality deliberately kept veiled — so even its linguistic history is about guarding what's not fully shown.
- origin
- French, from mystique meaning mystical
- paradox
- Explaining it instantly destroys it
- marketing trick
- Scarcity of information, not depth of character
- half-life
- Shortens dramatically after the first text back