the.com/mission

A goal with a deadline, a budget, and someone who'll be mad if you fail.

means An important task or purpose someone is sent to accomplish, often with a specific goal and stakes attached.

from From Latin 'mittere' (to send), via 'missio' (the act of sending). The word arrived in church contexts first — missionaries being literally 'sent out' to spread faith — before it spread to military operations, space launches, and eventually your inbox.

same root as
missile, also literally a thing sent
NASA borrowed it
every launch is a mission, not a trip
corporate drift
mission statements rarely involve actual sending
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