the.com/mindful

the radical act of noticing your life while you're still in it

means Being deliberately aware of and attentive to the present moment, your thoughts, and your surroundings rather than running on autopilot.

from A plain English compound: 'mind' plus the suffix '-ful,' meaning 'full of mind' — literally having your mind present and engaged. The root 'mind' traces back to Old English 'gemynd,' meaning memory, thought, or intention, a cousin of Latin 'mens' (mind) and the Greek-rooted words for thinking. For centuries 'mindful' simply meant attentive or heedful — to be 'mindful of the steps.' Its modern meditative sense was borrowed in the 20th century to translate the Buddhist concept of 'sati' (Pali for awareness or recollection), which is how it grew from ordinary carefulness into a whole practice of presence.

ancient roots
Practice predates the word by 2,500 years
brain rewire
Eight weeks thickens regions tied to attention
corporate capture
Google built a meditation course called Search Inside Yourself
word origin
English term coined in 1881 to translate sati
the irony
Apps for presence keep buzzing for your attention
for instance

thich nhat hanh — vietnamese buddhist monk who popularized mindfulness meditation in the west from the 1960s onward

headspace app — meditation app launched 2010, now has 100+ million users and $3 billion valuation

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