the.com/messaging
The art of saying one thing in six platforms until someone finally reads it.
means The practice of crafting and sending a core idea or set of talking points across communication channels, often shaped to stay consistent no matter who's repeating it.
from Rooted in 'message,' from Old French 'message,' tracing back to Latin 'mittere,' meaning 'to send.' The word itself is old — a sent thing, an errand of words — but 'messaging' as a business and media noun, the strategic art of controlling what gets said and how, is a 20th-century development, rising alongside PR, advertising, and political communications as 'the message' became something to be managed rather than simply delivered.
- corporate sense
- Now also means the talking points you are told to repeat
- read receipts
- Turned silence into a passive-aggressive weapon
- sms birth
- First text message, 1992, said simply Merry Christmas
- platform sprawl
- Average adult juggles five messaging apps at once