the.com/market saturation
the point where everyone who wants one already has one, and you're stuck selling to their leftovers.
means a state where a market can absorb no more of a product because supply has caught up with (or overtaken) demand.
from borrowed from chemistry, where a solution can dissolve no more solute — economists lifted the metaphor in the 20th century to describe markets that simply cannot absorb more product.
growth curvemarks the flat top of an s-curve
not permanentinnovation or new demographics can reopen it
price signaloften triggers price wars, not price hikes
for instance
smartphones — global unit sales flattened around 2016 despite billions in ownership
soft drinks in us — per capita soda consumption has declined since late 1990s peak
streaming services — us households averaged 4+ subscriptions by 2022, churn spiked
fast fashion in europe — brands like h and m opened fewer new stores post 2015