the.com/luxury brands
selling the same leather everyone else uses, but with a logo that whispers you made it.
means companies that sell status and craftsmanship at a markup far beyond material cost, betting scarcity feels better than value.
from the word luxury comes from latin luxuria, meaning excess or overgrowth — originally a moral warning, not a marketing strategy, until 19th-century european ateliers like louis vuitton and hermes rebranded excess as taste.
markup matha birkin bag costs under 1000 dollars to make, sells for 10000
deliberate scarcityburberry once burned unsold stock to protect brand value
biggest ownerlvmh holds 75 plus brands under one roof
logo taxsame factories often make luxury and mass market goods
for instance
hermes birkin — waitlists years long, resale value can exceed retail
lvmh empire — louis vuitton, dior, tiffany all owned by one french conglomerate
ferrari scarcity rule — caps annual production below demand on purpose