the.com/likeness

The legal fiction that your face is yours, even after everyone's seen it for free.

means A resemblance or image of someone — especially one's face or form as captured, reproduced, or legally claimed as their own.

from From Old English 'gelic' (alike, similar), the ancestor of 'like' itself. English speakers bolted on '-ness' to turn the quality of being 'like' someone into a noun — your 'likeness' is literally your 'like-ity,' the degree to which an image matches you. The word stayed humble for centuries, just describing portraits and reflections, long before law got involved and decided that this old, plain word for resemblance could also be property.

right of publicity
protects your image even if you never trademarked your face
dead celebrities
some estates still charge for using likeness after death
deepfake problem
law built for photos, not AI stealing your cheekbones
not copyright
you cannot copyright a face, only control its commercial use
the.com · every word