the.com/likeness
The legal fiction that your face is yours, even after everyone's seen it for free.
means A resemblance or image of someone — especially one's face or form as captured, reproduced, or legally claimed as their own.
from From Old English 'gelic' (alike, similar), the ancestor of 'like' itself. English speakers bolted on '-ness' to turn the quality of being 'like' someone into a noun — your 'likeness' is literally your 'like-ity,' the degree to which an image matches you. The word stayed humble for centuries, just describing portraits and reflections, long before law got involved and decided that this old, plain word for resemblance could also be property.
- right of publicity
- protects your image even if you never trademarked your face
- dead celebrities
- some estates still charge for using likeness after death
- deepfake problem
- law built for photos, not AI stealing your cheekbones
- not copyright
- you cannot copyright a face, only control its commercial use