the.com/like
The four-letter word that built billion-dollar empires out of a thumbs-up.
thumb originsFacebook's button almost shipped as Awesome instead
verbal ticValley girls weaponized it into a sentence pause
old EnglishOnce meant body, as in lich and corpse
dopamine engineNotifications hijack the same reward circuit as slot machines
simile fuelPowers nearly every poetic comparison ever written