the.com/licensee
Someone who pays to borrow someone else's idea instead of risking their own.
means A person or company granted official permission by contract to use, make, or sell something — a trademark, technology, or piece of content — that belongs to someone else.
from From 'license,' via French 'licence' back to Latin 'licentia' meaning freedom or permission, rooted in the verb 'licere,' to be allowed. The '-ee' suffix is the same one found in 'employee' or 'trainee' — it marks the person on the receiving end of the action, the one being permitted rather than the one doing the permitting.
- legal status
- permission, not ownership, and it can be revoked
- risk profile
- brand's reputation, your capital, shared upside
- classic example
- theme park characters aren't owned by the park
- the catch
- royalties due whether or not you profit