the.com/letdown

The gap between the trailer and the movie, felt in your chest.

means A disappointment, especially the flat, deflated feeling that follows when something fails to live up to what was expected or promised.

from A straightforward compound of 'let' and 'down' — the literal image is of something being lowered or allowed to drop, like slackening a rope. The sense shifted in the early 20th century from physical slackening to emotional deflation: a letdown is when expectation, held taut, goes slack. Aviators and engineers also used 'letdown' for a controlled descent, which only reinforces the core feeling — the slow, sinking comedown from altitude.

biology
Also a real milk-ejection reflex in nursing mothers
peak risk
Expectation plus anticipation, minus any actual guarantee
cure
Lower the bar, raise the surprise
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